Digital strategies to power your growth!

In today's digital age, it is more important than ever for businesses to have a strong digital strategy. It is not enough to have a great idea and be able to build that idea - it is equally important to be able to promote and grow that idea to the right audiences for it to become a viable business. Growth becomes the critical factor in whether an idea reaches its full potential or not. This is a particular differentiator for angel investors, family offices, and venture capitalists (VCs); 

“Have you got a digital growth plan?”

A digital strategy is a blueprint that outlines how a business will use digital channels to achieve its goals. A well-executed digital strategy can help businesses to increase brand awareness, generate leads, and drive sales even in new markets without having a ground presence. A well designed digital blueprint can even help you source funding for your expansion efforts and may be a vital component of your post-funding growth strategy that will impress VCs!

SMEtechspace looks at various digital channels that businesses can leverage for growth, including:

• Web design and development: Web design and development services can help you to create a website that is both visually appealing and functional to your target audience.
• Content marketing: Content marketing is the process of creating and distributing valuable content to attract and retain customers.
• Email outreach: Email marketing/outreach services can help you create and send email campaigns that are effective and engaging. There are a number of platforms that help automate these services however you still need to define your audiences and craft meaningful sequences that can engage.
• SEO: SEO services can help you to improve the visibility of your website helping drive traffic.
• Paid media advertising: PPC advertising services can help you to create and manage PPC campaigns that are effective and profitable.

If you are looking to improve your business's digital presence, then you should consider digital strategy and growth services from SMEtechspace. A remote team approach has a clear advantage over a set of individuals you might hire and not just from a cost perspective as they will provide scale and varying expertise including strong accountability. Given the rapid developments in the digital space especially leveraging AI tools, it is imperative for agencies to stay abreast of these updates. For individuals, their time and energy might not allow that flexibility and one person can only know so much at the end of the day. Mastering a set of brand new AI tools might also not prove as easy as you think since they get outdated as soon as they are launched too! It is also quite difficult to retain digital talent beyond a Head of Growth role and freelance resources from fiverr and upwork etc. are quite tough to manage in cross functional teams. 

A good digital strategy and growth services company can help you to develop a marketing roadmap with budgets across platforms, timelines, and resource allocations to reach your business goals. They will do research to understand your current digital position, your ideal customer profile, audience segments, their digital behaviors, breakdown your competitors and their digital activity across platforms, build a customer acquisition strategy to generate more leads and drive conversions, and design a digital marketing roadmap with budgets across platforms, timelines, and resource allocations.

They can also help you to implement the plan and measure its results. Conversely, a bad digital services company will try to grab your money with promises of ‘page 1 rankings’ and project starts without any analysis of your objectives and audiences. 

Benefits of SMEtechspace Digital Strategy and Growth Services include:

• Expertise: Digital strategy and growth services companies have the expertise and experience to help you develop and execute a successful digital strategy. There are far too many changes and topics for any one person to be an expert in at your company. Sure a head of growth can be managing your efforts at a high level however that person needs the right advice and analysis to make sound decisions.
• Save time and money: Hiring a digital strategy and growth services company can save you time and money. They can handle all of the nitty-gritty details of your digital strategy, so you can focus on running your business. You spend less time handling the knowledge in this space or validating things and rather focus on successful campaigns as per your business goals.
• Get results: Digital strategy and growth services companies should have a proven track record of helping businesses achieve their goals. They can help you increase brand awareness, generate leads, and drive sales all by way of leveraging an analytical data driven approach VS hit or miss or shot-gun approaches.

If you are serious about growing your business cost effectively, or gaining insights that can boost your funding prospects, contact SMEtechspaces for the right partner to help you drive your performance.